Media Segments Definitions

Ubermetrics online, print, TV & radio sources and definitions


News posts developed by journalists



Discussion or informational sites with several posts and possible user comments.


Social networks

Online platforms that build social networks or relationships among people.


Example sources:,,

Example sources:

WordPress-Blogs,, Tumblr

 Example sources:

Facebook, Google+, public XING-Groups


Websites that couldn’t be sorted into other categories or that aren’t yet sorted.



Differs from major blogs in terms oft text length. Allow users to exchange small elements of content to their followers.



Online platforms where people hold discus- sions. Mostl have a specific set of topics associated. Conversations are structured in threads.


Example sources:,,,

Example sources:,,,,

Example sources:,,,,,,


Video content and platforms.



Picture focused sites.


Press releases

Press releases and websites that publish that kind of media.


Example sources:,,,,,,,,,

Example sources:,,,,,

Example sources:,,,,


Review pages where users leave product ratings.



Mostly public Facebook comments but also comments from major news sites and blogs.


Bundesanzeiger & Handelsregister

German company proclamations released in the official channels Bundesanzeiger & Handelsregister.


Example sources:, dooyoo,, etc.

Example sources:

Facebook-Walls, comments on and YouTube videos

Content of this source includes:

Annual Reports, bankrupcy, change of structur published in Bundesanzeiger and Handelsregister.

National and international print sources

Content published in print media.


National and international TV & Radio sources

We work with exclusive partners to provide TV and radio content from more than 40 countries worldwide.


Example sources:

The New York Times, Wall Street Journal, Financial Times, Handelsblatt

These include:

Algeria, Argentina, Australia, Austria, Bahrain, Canada, China, Columbia, Dominican Republic, Ecuador, Egypt, France, Germany, Guatemala, Honduras, India, Iran, Iraq, Japan, Jordan, Saudi Arabia, South Korea, Kuwait, Lebanon, Luxembourg, Malawi, Mexico, Morocco, Namibia, Nigeria, Oman, Palestine, Panama, Paraguay, Peru, Poland, Qatar, Russia, Scotland, South Africa, Spain, Sudan, Switzerland, Tunisia, UK, Arabic Emirates, USA.